Nigorimasen! Blog

Chris Beveridge posted a complaint Monday about the lackluster marketing and solicitation efforts of ADV Films and FUNimation to the broader non-hardcore audience. I personally haven’t had as bad a problem with on-box descriptions but I’ve had more of an issue with minimalistic ads, such as the above from the June issue of PiQ that I got in the mail late last week.

At first, I was like “what the hell is Shattered Angels?” and the one-line copy - “Why Choose?” - wasn’t helping me understand what the hell they were trying to advertise. It took a quick search engine query to divine that Shattered Angels is actually Kyoshiro to Towa no Sora under another name. (I later noticed that the image credit mentioned the production committee in the lower left corner but tiny, grey text on a white background is not very readable to the average eye.)
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