Posts Tagged “digital distribution”

When I heard on Monday that Wednesday’s Anime Almanac post would involve what Scott thought about Crunchyroll, I began thinking about writing a post that both responded to his essay and the two-part interview ICv2 posted with Crunchyroll Ken Gao. But then I got distracted and didn’t read either until Thursday, which happened to be when the post-publication feedback focused on credit and a rehashed discussion of the usefulness/lack thereof of comments.
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Even though the news about Crunchyroll’s deal with TV Tokyo for Naruto Shippuden, Gintama, and three other unnamed series came four hours after Viz’s announcement of their streaming plan, I decided to break it out into its own entry because there are different mechanisms involved in the CR case including more places of distribution, a tiered viewing system, and ditching of what initially grew the site’s popularity.

The terms of the arrangement are that paid monthly Crunchyroll members ($3/month is the going rate) will get access to subtitled streaming episodes of Shippuden an hour after it airs in Japan while non-paying members as well as Joost and Hulu users seeing the same episodes a week later. It is not clear whether those paid CR members will be allowed to download versions of those episodes, high-quality or otherwise. The first episode to be distributed will be the one airing January 8th and should be episode 90. (See the Viz post for projected Japanese airdates.) Since Shippuden currently airs at 19:30-19:57 JST Thursday and will likely keep that timeslot, the quicksub version should appear one hour later at 3am PST/6am EST/1100 UTC that same day.

What may be the more important aspect of this story to Crunchyroll’s future is the “decisive transition” (press release) from user-submitted to professional-provided content. By the same day this new partnership launches, all user-submitted videos will have been removed from the site and many users will likely have leave for other haunts, not caring enough to stick around a place where a significant amount of fansubs of anime and Asian dramas once resided but will no longer after Jan. 8th.

Co-founder Vu Nguyen remarked in his keynote address at Anime Expo this year that the amount of illegal downloads of Tower of Druaga and Blassreiter dropped by a significant amount as they legally premiered online in conjunction with GDH and that they will strive to find a balance between the desires of their audience and advertisers’ requirements while aiming to become an interactive experience built around content, not merely a venue for anime or other videos. An community thrives based on the quality and strength of its users and while the company may feel better about itself for assuming a no tolerance stance on user uploads (by disabling them entirely), their good intentions will, and may have already, leave many of their frequent, yet infringing users with a misplaced feeling of betrayal and abandonment and only time will tell if Crunchyroll will recoup its lost user numbers. High profile series like Naruto Shippuden and Gintama will certainly help them in offsetting an expected dropoff.

Viz’s announcement to stream quicksubs of Naruto Shippuden builds on the momentum of Gonzo’s same-day releases back in March and July and Funimation’s “just a few weeks behind” arrangement last month. I did some back-of-an-envelope projections of how all the parts might work when this plan gets implemented in January.

First let’s look at the “within a week of broadcast” component: Viz said in its release that “beginning January 15th the latest episode…will be available for free viewing…within days of its original airdate in Japan” with subsequent quicksubs appearing on a Thursday schedule. As of this posting, 84 episodes of Shippuden have aired so far in Japan, the latest premiere occurring on Nov. 13th. Taking into account that the regular schedule may take a break for Christmas and New Years’ Day, as those holidays fall on Thursdays this year, episode 90 would likely be the ‘latest episode’ once the 15th rolls around unless the translations for #91 are already ready in time of compete against raw viewership (and Crunchyroll’s base of paid subscribers).

(Projected Japanese Shippuden airdates:
11/13 - #84; 11/20 - #85; 11/27 - #86; 12/4 - #87; 12/11 - #88; 12/18 - #89; 1/8 - #90; 1/15 - #91)

The other half of this budding online initiative is a batch availability of eight subtitled episodes each Friday beginning on Jan. 2nd “until the series eventually catches up to the current third [sic] season”. (Shippuden is currently in its fourth twenty-six episode season but who’s counting?) That eight episodes a week rate means that the batch containing #89 through #96 would debut online on March 20th. The use of the word ‘until’ implies that the batch uploads would halt after the catch has been completed so I hope Viz keeps their more advanced episodes online all along, meaning that the first 109 episodes will be online by then (#99 would’ve been posted the day before on Mar. 19th).

I figured I would track when the regular series might finish its initial run on American TV. This past Saturday, November 15th, saw the airing of episode 203 out of 220 on Cartoon Network so if the pace of one episode per week continues, episode 220 would air on March 14th, 2009. The accelerated “11 volumes in three months” manga release schedule laid out by Viz confirms what was suspected a few weeks ago based on Simon & Schuster and Amazon listings.

There is no question that this is a smart move by Viz in order to divert views and traffic away from Dattebayo and scanlation sites in order, as ICv2 described, “to garner the promotional and advertising benefit of distributing new episodes on its own site, rather than ceding it to pirate third party sites” as well as to stave off any ill effects from scan-hosting sites by tightening the gap between Japanese and American manga volume releases.

[Update 11/21: Dattebayo has said they would stop fansubbing Naruto once the freely available, legally subtitled episodes begin appearing online on January 15th out of respect that "Viz and Crunchyroll have gotten their acts together and are trying something new". They will still continue to work on Bleach.]

Earlier this week, ANN reported that numerous Kodansha and Bbmf manga such as Hataraki Man and Keroro Gunsou have been or will be added to the Japanese iTunes App Store to be read on iTouchs and iPhones. The chapters are mostly priced at 115 yen (a few are free in the case of Keroro and many BBmf offerings) and are in both English and Japanese, which I guess is why these are apps for that functionality alone.

An slightly different offering under the “Books” category is a 3-volume, 53-page Yoshitoshi ABe doujinshi called Pochiyama at the Pharmacy for 600 yen, which I would like read except I don’t currently own an iPod touch - a condition I hope to rectify in the near future as there is a rumored price drop/update happening next month. It would be my first Apple hardware product ever even though I have previously used Macs in campus computer labs and played with an iPhone inside an AT&T store. All those free games… [Just after posting this, I found out ANN wrote a story about Pochiyama a hour before. Whatever.]

I guess I should also talk about DMP’s initiative to also provide digital manga to the masses. Their method involves renting a volume for 72 hours for $4 that can be upgraded to unlimited use by re-renting for a total of $8, but the starting 3-day limit shouldn’t be a detraction for many people. The current offerings are BL and how-to drawing books, neither of which particularly pique my interest - Gia had some recommendations of non-yaoi titles they could add such as Enchanter. The interface was not perfect for me because while Panel Focus zooms in on each panel so you can read the text, I read manga while surveying the whole page. Luckily, I was able to switch to actual size at medium scaling and just drag around to see the rest.

The chapter drop-down menu, keyboard shortcuts and bookmarking features are nice touches that compete with Tokyopop’s online “player”, which allows you to view opposite pages simultaneously with readable text but at a lower resolution that what DMP is offering. (How do you play manga, anyway?) The eManga site is easier to remember and to navigate than Tokyopop’s site so I might use it in the future to preview titles or even rent one. The points system has a logical ratio of 100 pts to $1 but the option to actually add points 1,000 at a time isn’t available at the moment.